A GUIDE TO GLOBAL TV DEMAND MEASUREMENT
What is demand for TV content?
Daily Demand Data
Answer business questions in real time
See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.
For All Content
Understand the television business in its entirety
Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track in order to stay ahead of the curve in the markets you care about.
Across All Platforms
See through SVOD competitors and partners
Understand demand for all content regardless of the platform it appears on in any given country. Compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.
In All Countries
Compare content demand across countries
Gain valuable country-specific insights into individual programmes and overall content trends worldwide. Stand out by knowing the demand for content in any country before it even airs!
How we measure demand
DATA POINTS — AND COUNTING
We group the demand sources into four distinct buckets that represent different audience behavior:
- Social media: Social media activity is collected from publicly accessible social networks, photo sharing platforms and micro-blogging sites, including but not limited to Twitter, Facebook, and Tumblr.
- Social video platforms: This bucket represents audience activity on publicly accessible video consumption and engagement platforms, including but not limited to Youtube and Daily Motion.
- Research: The Research bucket represents audience activity collected from informational and fan or rating websites, including but not limited to Wikipedia and TV Maze.
- Free streaming/downloading: Free streaming and downloading data refers to full-episode consumption from peer-to-peer (P2P) connected boxes, file-sharing protocols such as BitTorrent and P2P streaming applications such as Popcorn Time.
Diving deep into Demand Expressions